Authored by Stan Mish, a climber, programmer, and founder of Vertical Relief, RockBiz is the most comprehensive software available for managing all aspects of a climbing gym. RockBiz meets these unique needs by efficiently gathering, integrating, and storing information on each customer, and each business activity, so that the data can be available for decision support, promotions and management. In addition, RockBiz is specifically designed to support the Industry Practices, 3rd Ed., published by the Climbing Wall Association. RockBiz has evolved to meet the changing needs of growing businesses and the demands of a maturing industry.

Originally developed as a proprietary tool for a single business, RockBiz has been spun out under Vertical Relief Enterprises, Inc., fully independent from the original Rock Gym, so that the product could be made available to customers throughout the Rock Gym industry.

Vertical Relief Enterprises, Inc., has formed a partnership with 7K Information Technologies, LLC. to provide sales and technical support to users of RockBiz.